ON/OFF DESIGN LAB 于2021年成立于深圳，是一家集合品牌与空间设计的多元化创意设计机构，持续探索并实践当代创新设计新理念，为客户和受众提供品牌设计、视觉识别、空间识别、展陈体验，及品牌策略等服务。
我们的设计目的不仅仅关注外观，而是在了解客户特性后，结合商业与文化的多样性，探索如何用设计多维度建立与表达品牌的核心内容。从品牌理念出发，摒弃过度修饰，提供恰当优质的解决方案。通过品牌视觉、空间感受、用户体验的一致性设计，建立品牌与用户之间的深度连接，提升品牌在行业中的竞争力与启发性。
Founded in Shenzhen in 2021, ON/OFF DESIGN LAB is a multifaceted creative design agency that integrates branding and spatial design. We continue to explore and practice new concepts of contemporary and innovative design, and provide our clients and audiences with branding, visual identity, spatial identity, exhibition experience, and branding strategy services.
We contend that design serves not just to beautify but also to construct and convey the fundamental essence of a brand across various mediums. By commencing with the brand concept and incorporating the diversity of business and culture, we eliminate unnecessary embellishments, delivering fitting, high-quality design solutions. A consistent expression in brand visual identity, spatial identity, and user experiences enables the brand to forge strong connections with its target customers, thereby boosting competitiveness and fostering inspiration in the industry.
TEAM
我们的团队多元且充满活力，拥有多年丰富的国内外学习与工作经历，始终致力于为品牌创造独特且恰当的内容传达。
Our diverse and energetic team, with years of rich domestic and international learning and working experience, is always committed to creating unique and appropriate content communication for brands.
品牌创意负责人孙筱添，毕业于墨尔本皇家理工大学视觉传达设计专业，在墨尔本学习工作十余年，积累了丰富的品牌创意设计与传媒工作的经验。致力于用设计多维度建立与传达品牌核心理念，提供视觉向的解决方案。
空间创意负责人龙海波，拥有丰富的空间设计与落地的经验。近十年间服务过中外众多品牌，涉及不同规模的多种业态，对空间设计有着独到的见解，从宏观到细节为每个品牌营造最合适的空间体验氛围。
Art Director Sun Xiaotian graduated from RMIT University with a degree in Visual Communication Design. With over ten years of study and work experience in Melbourne, she has accumulating extensive expertise in brand visual identity. She is dedicated to using design to build and communicate core brand concepts across multiple media.
Loong Haibo, the head of space creativity, has a wealth of experience in space design and landing. In the past ten years, he has served many brands in China and abroad, involving a variety of industries and scales. He has unique insights into space design for different needs, and creates the most suitable space experience atmosphere for each brand from the whole to the details.