FHG
AD: Sun Xiaotian
D: Sun Xiaotian / Huang Yao / Tan Aiyi
MD: Liu Qiongwei / Yi Mingjun
YR: 2024
CL: FHG
FHG 是一家专注于 3C 产品,尤其是声学音频领域的品牌。以年轻化、设计感和时尚造型为特色,品牌注重于为年轻一代提供时尚而高品质的产品体验。FHG 的 logo 采用英文字母组合,代表着“Freedom”、“Hope” 和“Glory”三个单词。设计中对文字进行图形化处理,微微倾斜的角度增添了动感与速度感,呈现出活力与前进的意象。品牌图案源自“克拉德尼图形”,也被视为声音的图案表现。我们以此为基础,结合波点渐变效果,在对声音进行视觉表现的同时,为品牌赋予科技感和年轻的气质。 在对品牌图标的设计中,以细条矩形为绘制基础,边角处采用折角设计,不采用弧线。与该品牌logo的设计手法一致,增强品牌的辨识度与整体性。
FHG is a brand specializing in 3C products, especially in the field of acoustic audio. Characterized by youthfulness, design and fashionable styling, the brand focuses on providing a stylish and high-quality product experience for the younger generation.FHG's logo uses a combination of English letters, representing the words 'Freedom', 'Hope' and 'Glory'. The graphic treatment of the letters in the design and the slightly tilted angle add a sense of dynamism and speed, presenting an image of vitality and progress. The brand pattern is derived from the 'Chladni Pattern', which is also regarded as a graphic representation of sound. We used this as a basis and combined it with the dot gradient effect to give the brand a sense of technology and youthfulness while visually representing sound. In the design of the brand icon, a thin rectangle was used as the basis for the drawing, and the corners were folded instead of curved. This is consistent with the design of the logo and enhances the brand's recognition and integrity.











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